What we collect, and what we never had in the first place
This page describes what actually happens, not what a template says should happen. Where we do not collect something, it is usually because the system was built so that it could not.
Last updated 24 October 2026
There is no call recording
Not "we delete it after 30 days" — there is no audio to delete. Calls travel directly between the phone carrier and the voice provider; the audio never passes through us, so we could not store it even if we wanted to. What we keep is a written transcript of each call, because that is what lets a business owner check what was said.
What a call transcript contains
The caller’s words, the receptionist’s words, and every check that ran against the business’s diary. Plus the caller’s phone number and the name they gave, because those are what a booking is made of. It belongs to the business that received the call, and it is visible only to that business’s own account.
Website analytics and advertising measurement
Google Analytics 4 tells us how many people arrived and from where. PostHog tells us what they did once here — which sections were read, how a page was scrolled and moved through, which recordings were played, which buttons were pressed. TikTok Pixel measures visits to our marketing website to help us understand the performance of our TikTok ads. These tools use cookies; TikTok may receive information about your browser, device and the pages you visit. Our Pixel integration does not explicitly send names, email addresses, phone numbers or form contents.
Turning that off
If your browser sends a Global Privacy Control signal, we do not load these tools — nothing is sent at all, and you do not have to click anything. You can also opt out for this browser using the link at the bottom of this page. TikTok processes advertising measurement data under its own privacy policy.
The forms on this site
There are two. The "tell us about your trade" form sends what you typed to [email protected] so a person can read it. The email box on the preview page is used to send you the phone number and code you asked for, and we may write to you about AIPickUp4U afterwards; we keep that address until you ask us to delete it.
Text messages to your customers
Confirmations, next-day reminders and cancellation receipts go to the phone number the caller gave on the call, for the booking they just made — usually one to three messages per booking. There is no marketing messaging, and we never sell or share mobile numbers with anyone. Message and data rates may apply. Reply STOP to any message to stop them, or HELP for help; because one number sends for every business on the platform, STOP stops the confirmations from all of them, not just the shop you last called.
AI assistants you connect
If the owner of a business creates an API key and connects it to an AI assistant, such as Meta Muse, that assistant can read the business’s bookings, including each customer’s name and phone number, as far as the permissions ticked on the key allow. The assistant’s provider handles that data under its own terms and privacy policy, independently of us, and we do not control what it does with it. Requests made with the key are logged with the caller’s IP address and kept for 90 days. The owner can revoke the key at any time, and the assistant loses access from the next request. API access is not offered to dental practices or medical clinics.
Who else sees any of this
The phone carrier and the voice model provider handle the call itself; the payment processor handles subscriptions and never gives us your card number. We also use TikTok Pixel on the marketing website for advertising measurement as described above. The short film on our home page is hosted on YouTube: nothing is loaded from YouTube until you press play, and it then plays from YouTube’s privacy-enhanced domain (youtube-nocookie.com), with Google handling that playback under its own privacy policy.
Asking us anything about it
Write to [email protected] and a person will answer. If you are a customer of one of our merchants and want your booking data removed, ask them — it is their record, and they can delete it from their own dashboard.
Opt this browser out of analytics
This stores a single flag in your browser and stops the analytics and advertising measurement tools from loading on your next visit. Clearing your browser data clears the flag as well.